New Breakthrough Skin Whitening Cream Breaks Down Melanin - elure Advanced Skin Whitening Technology Launched

Syneron Medical Ltd., an Israel-based company that focuses on cosmetic and skincare products, recently announced the launch of its latest product, a skin lightening cream that acts by actually breaking down melanin, which is the compound that gives skin a darker appearance.

This new product, known as elure Advanced Skin Whitening Technology, is a real innovation amongst skin lightening products, being the first and so far only product that achieves a lightening of the skin by breaking down melanin. The active ingredient in this new skin lightening product is an organically-based, naturally-occurring enzyme, which is sure to increase its appeal to fans of natural products.

Expert opinion on the safety and efficacy of this innovative new skin lightening product has been overwhelmingly positive, and Alain Khaiat, PhD, the President of the Cosmetic Toiletries and Fragrance Association of Singapore, issued the following comment about this new skin lightening cream: “The safety and tolerability of elure is unparalleled. We tested the product at 17,000 times the recommended human dose and saw no potential for adverse events.”

Dr. Khaiat was involved in some of the clinical trials of the elure Advanced Skin Whitening Technology that were conducted in Singapore, and has over three decades of experience in the development and testing of skincare products.