Christmas Spending On Consumer Electronics Gifts To Increase Significantly - Latest CEA Prediction

A recent report released by the Consumer Electronics Association (CEA) predicts that consumer spending on consumer electronics items such as laptops, iPads and iPods will reach an all-time high this Christmas. Shawn DuBravac, the Chief Economist and Director of Research at the CEA, issued the following statement regarding this prediction: “While the recession officially ended a year and half ago, consumers remain very cautious this holiday. Worries remain over the economy and employment picture, but there is optimism. Consumers will spend more this holiday than last, with one in five planning to increase their holiday budget compared to last year.”

Steve Koenig, the Director of Industry Analysis at the CEA, also commented on the reasons behind this projected increase in spending on consumer electronics items: “Giving electronics as a holiday gift, either to a loved one or to yourself, is more popular than ever. Not only are three in four adults planning to give CE as a gift this year, but more consumers want electronics as a gift for themselves, demonstrating that electronics will be the must-have gifts of the season. Many innovative products new to the market are high on the gift list this year. Consumers want the newest technologies, and stores that stock these products on their shelves will fare well this holiday season.”